What is Digital Marketing ?

What is Digital Marketing

Digital Marketing means Marketing the products using digital technology in this digital world. In olden days people use to advertise the products and services using traditional marketing like Newspaper printing, TV, Radio, Sales man etc.,

Where as now a days all are using Mobile Devices to display their products & services to customers, because these hand made devices became part of the human body. According to Amnesty International report, there are 700 billion population on the Globe. Out of that 80% population is using Mobile devices and out of that 75% are connected to Internet. That’s why Digital Marketing is boom now a days.

Modules to be covered in Digital Marketing

The following modules are to be covered in Digital Marketing:

  • Website Designing
  • Search Engine optimization
  • Google Ads
  • Social Media Marketing
  • YouTube SEO
  • Affiliate Marketing
  • Email Marketing

Website Designing

In website Designing we will teach you how to design websites with Zero knowledge on coding. We teach you practically how to design website and give you a Practical task as website design. By the end of this module you will be able to design website like a pro.

Search Engine Optimization

Acronym of SEO is Search Engine Optimization. In this module you will learn how to bring your website to the top of SERP (Google) by applying SEO Black Hat, White Hat techniques. You will practice this on the website you designed in first module.

Google Ads

Google Ads is none other than Internet Marketing. Promoting our business in internet by spending some money is call ads. Ads are of 5 types called:

  • Text Ads
  • Display Ads
  • Video Ads
  • Mobile APP Ads &
  • Shopping Ads

Out of the above 5, we show you practically first three types of ads. Even we will suggest to spend some amount on ads to get live experience on Google Ads.

Social Media

In this module we will teach you how to enter into social media and how to get good brand awareness about your business by spending minimal amount on ads. We will teach you how to post, what to post and what time to post in social media etc., We cover following social media platforms

  • Facebook
  • Twitter
  • Linkedin
  • Pinterest &
  • Instagram

YouTube SEO

In YouTube SEO, we will teach you how to Earn money from YouTube. In those concepts include Creation of YouTube Channel, Uploading video, Applying YouTube SEO to appear your website on the top page of YouTube and How to monetize your channel to earn income online.

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